For the second year running, Concha y Toro is the ‘world’s most admired wine brand’ according to a survey conducted by Drinks International.

60 top professionals from around the world voted anonymously in the poll.

The editor of the survey, Graham Holter said that ‘the results provide a fascinating perception of how the wine industry sees its principal players.’

The panel of industry experts were asked to vote on their most admired wine brands on the basis of the following criteria:

• Constant improvement in the quality of the wine
• The wines reflect their region or country of origin
• The company responds to the needs and tastes of its objective public
• Evidence of successful distribution and packaging
• The wine is very attractive to a widely-spread demographic group

The Top Ten most admired wine brands are:

1. Concha y Toro
2. Torres
3. Antinori
4. Penfolds
5. Jacob’s Creek
6. Kendall Jackson
7. Michel Chapoutier
8. Guigal
9. Vega Sicilia
10. Chateau Margaux

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