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 Post subject: Majestic goes naked
PostPosted: Fri Apr 10, 2015 2:26 pm 
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Joined: Mon May 15, 2006 12:15 pm
Posts: 2228
Location: South Wales
http://www.bbc.co.uk/news/business-32246651

I do not like Naked Wines. Creepy excitable advertising is off putting. They come across like tv evangelists selling god in return for public donations all of which go to charitable causes.*

* 5 star lifestyles for church founders deducted from all donations


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 Post subject: Re: Majestic goes naked
PostPosted: Tue Apr 14, 2015 10:27 pm 
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Joined: Sun Oct 12, 2008 8:13 pm
Posts: 3717
Location: Berkshire
Yes, I tend to agree with you Mr G.

The naked MD has suddenly become CEO of Majestic 10th April 2015 :shock: IMHO, shareholders may have been well advised to have rejected the acquisition. But with no new CEO in the wings for the old holding company ! Board choices start to evaporate.
I'm not sure of Rowan Gormley's claim that he's got 300k online repeat customers. Many Naked customers were once considered a hyped niche, however as a matter to consider -how much was it worth ? Does their investment offer lock them on ? Whilst Majestic's 630k customers have been loyal for a very long time, loyal to quality as well as price. Majestic have deep tangible stock, but probably too many retail stores / outlets.

Naked had no where to go in the end, were they losing ground ? Social media does not sell wine in the long term. Well . . . . I don't think so, but then again, many purchases are commercial rubbish these days, so What Do I know ? I do believe that Majestic was losing focus on elements of its core business in its pursuit of volume.

If I was a Majestic shareholder, I may be selling when the hype is high / topping out. . Shares up 42p since hearing the news on Friday morning. Therefore, follow the charts, and we'll see what transpires. Hitherto, Majestic shares had been on a slow and slightly painful decline.

No News is bad news these days . . . . Good Luck to them.

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Duncan


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